A good content marketing strategy involves knowing your target and responding to their expectations. The most important thing is to define at what stage of the buying process (Buyer’s Journey) are your customers: exploration, consideration or decision. Subsequently, to give way to the creation of specific content according to their needs.

Content marketing aims to nurture and educate the prospect before the sale. If leads see that you create valuable content and provide them with interesting information, they will trust you, and they will see that your interest is not only to sell randomly, you also want to help them.

When the stages of the buying cycle have been identified, you can plan content topics for each stage. Finally, you will need to create original, quality content. This should be creative and can be published dynamically with infographics, ebooks, webinars, videos, interviews, etc.

At RMCS, we are specialists in content marketing and we know what messages to publish, how often and through which channels (web, blog, social networks, newsletter, etc.) to attract and retain your audience. We write copy for corporate websites; newsletters, guides or corporate ebooks; blog posts. We create content to attract your audience, research the most searched keywords for each topic and look for interesting ideas for content writing.

Our content is easy to read, interesting to be shared through social channels and optimized to be easily indexable by search engines.