Refers to the ease of access and use of a website or Landing Page, the ease with which users can find, review, access, and buy products and services. For any business that wants to attract and convert their website’s visitors’ interest into revenue, is crucial to succeed.

The user needs to be considered at all stages while determining usability and designing an efficient strategy. During the first contact with a usable website, users should become easily familiar and competent using the user interface, being able to move through the sequence of actions to buy or achieve any of their specific objectives. A usable interface will be error-free when used for concrete actions. Additionally, it should be easy for users to remember how to use the user interface on following visits.